There are currently more than a billion websites in the world, so to stand out from your competitors, a unique and visually appealing website design is essential. This is especially important for online stores that compete for customer traffic and sales. In this article, we will review what modern website design is, why it is important, and the principles of website design creation.

What is website design?

Website design is the arrangement of visual elements, such as photos, fonts, logos, and buttons, on a website. Simply put, it determines whether a website is visually attractive to visitors. It is important to note that creating a website design is inseparable from Front-End programming.

Nowadays, website design creation is not only about creating the visual part of the website, but also about its functionality and user-friendliness. This means that good design must be user-friendly and intuitive, interactive, and responsive (able to adapt to different screens). These qualities, combined with visually appealing content, are the key to success.

Why is website design important?

Website design is more important than it might seem at first glance. Here are a few reasons why you should invest in it:

• First impression. Website design is the first thing users encounter. It can determine whether they stay on it or leave;
• User experience. User experience is largely determined by the website design: convenient and intuitive navigation, fast website loading, its responsiveness, and so on;
• Higher conversions. For online stores, conversions (clicks and sales) are very important. If the shopping process is simple and intuitive, it can increase them;
• SEO benefits. Websites that have a clear design, good loading speed, and a good user experience are ranked higher in search engines.

 How to create an attractive and user-friendly design?

As you can see, nowadays it is difficult to compete with other websites without an attractive and user-friendly design. The more unique your design, the easier it is to stand out from other websites.

Of course, website designers and programmers can create customized solutions for you, but even they follow the basic principles of design development. These basic principles are:

• Visual simplicity. Although website design should be unique, you should not overdo it. Use enough white spaces, choose several fonts, and several colors;
• Clarity of use. The user should easily find all the information on the website, make purchases and other actions. It is important that it has intuitive navigation and clear links;
• Fast website loading. Slow website loading speed harms your website rankings, and users may simply leave the site. You should optimize the performance of your website so that it loads faster;
• Responsiveness. In today’s world, websites that do not adapt to phone or tablet screens negatively affect the user experience. Therefore, responsiveness is one of the key elements;
• Accessibility. A good website should be accessible to everyone. Clear fonts, high-quality images, and versions for disabled improve accessibility for all groups in society.

Website design trends change over time, so it may need to be updated and improved. Website design improvement is what keeps your website from becoming outdated.